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Ampeg develops the monster amp rig that sets the tone, punch
and arena-rattling standard for all future big gun bass amps:
the 300 watt SVT or "Super Vacuum Tube" amp, with a pair of 8
x 10" cabinets. The SVT is introduced at the July, '69 industry
NAMM show and the Rolling Stones take it on tour in '69 and '72
and thereafter, using it for both guitar and bass.
The SVT speaker cabinet is introduced in 1969 using an infinite
baffle (totally sealed) design that houses eight 10 inch speakers
in four compartments. Each compartment holds a pair of speakers
and is completely sealed from the rest of the cabinet. The speakers
each have a 32 ohm impedance and the eight speakers are wired
in parallel to yield a total impedance of 4 ohms. Removable dollies
are included with the cabinets. By 1977, the cabinet no longer
has the removeable dollies but has a pair of fixed wheels to tilt
the cabinet back while navigating the amp using the new "towel
bar." The CTS speakers give way to Eminence drivers around 1972.
In 1980, Ampeg designers install new speakers which give the cabinet
a power handling rating of 350 watts. This allows the player to
use one cabinet instead of two with an SVT head
In mid-1966, Ampeg introduces electric basses-which fondly recalls
the upright-with scroll-shaped headstocks, f-holes cut all the
way through the body and the "Mystery Pickup," which can be used
with gut strings. Another innovative feature is the optional unfretted
neck-quite possibly the first in production. Over the years, Horizontal
Basses are used by everyone from Joe Long of the Four Seasons,
who used a rare left-handed version, to Chris Novoselic of Nirvana.
St. Louis Music, Inc. saves Ampeg with a bankruptcy court buy-out
in 1985 and quickly establishes the name with a run of 500 Classic
SVT amplfiiers, using '60s production techniques and new parts
from the original manufacturers. Ampeg develops a wide variety
of effective bass amp products including all-tube, solid state
and hybrid amps. In April, 1988, Ampeg creates a nine foot tall,
720 pound giant SVT which receives a "World's Largest Working
Amplifier" award from the Guiness Book of World Records.
In 1946, Everett Hull files his patent application for a "sound
amplifying means for stringed musical instruments of the violin
family." The invention, called the "Ampeg" for "amplfiied peg,"
places a transducer inside an upright fiddle on an extended support
peg. The patent is granted in 1947...Everett Hull and Stanley
Michael open the Michael-Hull Labs to manufacture and market Hull's
"Ampeg" transducer along with the 18 watt 1 x 12" Michael-Hull
Bassamp. The closed-back amp, designed specifically for upright
bass, kicks off the modern era of bass amplification.
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